EVALUATION - How did you attract/address your audience?

When thinking of how to address/attract my readers I thought bag to my target audience and what would appeal to them. With my target audience predominately being the younger generation I thought of things like the way they talk, dress and behave. This is a key aspect in helping the audience create a relationship with not only the magazine but also the artists they are reading about. In my research I held a small focus group and asked questions like “What attracts you to magazines” “what artists do you tend to listen to” “does fashion play a big part in your life?” “Which gender are easier to relate to?” With these questions I was able to generate ideas to attract the target audience.

 I was very focused on the image I wanted to portray to the readers, taking things like fashion and pose into large consideration. Many people said that interesting and unusual images on the front cover attracted them, I took this on board and therefore tried to create an unusual looking image and cover for my audience. I did this by placing a friendly image on the front, seeming innocent and kind; this makes the person on the from seem more approachable. This contrasts a usual magazine such as Q or Kerrang who’s cover images are usually quite stern and seemingly intimidating. This is the same on the other images used however; the artists have a more stern expression on their face. Language also was a big factor of consideration due to the audience having to relate to what is being said, as well as relating to the story on the double page spread. The language used is understandable to the audience and so is the story, showing that the readers may relate to the past life of the artist. I feel the colour scheme also helped me attract the audience with the black and red being appealing to both males and females.